The crowdfunding platform thrives on bringing out the emotion in people. Helping them relate to the cause and then invoking in them a desire to contribute for the same.
But it’s not easy and for the longest time, brochures and pamphlets, emails and newsletters have been used to convey the stories. But of late, there’s been an addition to this list — videos. An emotive video that hits the right chords is most definitely one of the prime ingredients that makes a crowdfunding campaign successful.
We have seen the power of a video, the number of views and shares it gets on social media and eventually the donations that follow. But behind the scenes — it’s a struggle. Trying to compress the information from an hour long raw footage to just a minute or so and make it worthy of donations; that’s the real work. — Aaron Kota, Assistant Manager- Film Production, Donatekart.
Videos are sure to raise revenues for the platform but what does that mean for someone working closely with video production?
“The worst thing that happens is people refuse to think out of the box once a particular template seems to work and that just makes things stagnant. That is exactly what we need to avoid,” — Aaron adds.
The crowdfunding industry is still relatively new — it is open to hiring videographers who have had no experience in this field. Is that an issue?
“Not really, we have seen people from different walks of life but with a passion for film-making doing wonders.“
But Aaron adds, “What really helps is maintaining an objective distance from the cause yet doing full justice to it. I have met people who are ready to go to great lengths just for the sake of the cause and that is so refreshing. That is what we want to see in everyone who wishes to work for the cause more than anything.“
Shrikkanth Govindarajan, a freelance filmmaker with Donatekart, has a similar opinion.
It is daunting for sure to capture someone’s entire life’s work in just a few minutes. But it is so humbling at the same time. The audience has a diminishing attention span on social media and you have to make the most of it. I think what works best here is your ability to get people to talk and empathize with them, he says.
In conclusion, for all those who want to join the crowdfunding space as filmmakers, they need to be ready to learn new things while at work. As an ever-evolving space, crowdfunding not just gives you the opportunity to do your thing but also helps you create an impact.
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