Products form the core of companies, making the role of a product manager one of the most important ones that ensure a customer’s needs are met. Larger companies have a number of product managers and associates constantly working towards building a better product every day. However, in small fast-growing startups, a high level of ownership among a very few individuals drives the charter.
While product management has been around for a few decades now, the rise in the importance of product managers in the social sector is fairly new in comparison. The industry is growing and evolving, and with crowdfunding platforms coming to the forefront, building a product (in this case, the website/msite) for the social sector is new, interesting, and ever-changing.
“To many, crowdfunding platforms may seem pretty straightforward, but there’s a lot that goes into it. The overall user experience is the main focus and priority for crowdfunding platforms. It’s about letting people know that they have made a difference; empowering users to donate to causes they believe in. And the product manager needs to ensure that this process is seamless, ” says Sampreet Gupta, Product Manager
This process involves a good understanding of data, design and technology. But what does it really take to be a product manager in the social sector? Sampreet believes that it’s important for a product manager to be the Jack of all trades.
“You need to know enough tech to work closely with the engineering teams in translating the requirements and participate in the decision-making process. Market research, an understanding of design, critical analysis, data-driven analysis and problem-solving form the core of this role which is growing thanks to the digital age.”
While this may sound daunting to some who are looking to start their journey in product management, some of these skills can be developed in due course of time through certification programs, courses, internships and side projects.
“People can even work as product analysts, business analysts and data analysts before switching to product management. Strong analytical skills will get them through,” Sampreet adds.
Overall, a well-built, thoughtful product in the social sector builds trust and transparency in the people using the platforms — two key factors that keep the industry going, especially in times of grave crisis.
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