The last few years have seen a content revolution. With the rise of social media, it has never been more important to have a strong and competent content team who are not only able to produce good content but also stay on par with competitors. Whether it’s a one-liner for a social media creative or a full-fledged article, content forms an integral part of a company’s marketing strategy.
The social sector too, relies heavily on content to get its message across. Charita Cariappa, Senior Manager — Content at Donatekart shares her views on the evolution of content in the industry.
“Today it’s all about messaging. Whether it’s your website or your advertisements, understanding what the audience wants to read and see plays an important role in developing a company’s content strategy. Like every other industry, the social sector has also seen a growth in content. In the crowdfunding space, it’s no longer just about telling stories, it’s also about your overall online presence.”
Writing for crowdfunding is a learned and practiced skill, so most platforms are open to hiring candidates from different writing backgrounds as long as their grammar and writing skills are on point.
“This also involves being creative with your writing style and format, and that comes with understanding the space and the audience. These skills can be learned, and anyone looking for a shift to the social sector and hasn’t worked in this space before need not be discouraged — there’s plenty of scope to learn”
Working in the social sector can be overwhelming. With tight turnaround times and constant exposure to heartbreaking information and pictures, it’s an emotional process.
“It can be tiring and daunting, but once you see the impact you’ve made, it all seems worth it. Writing requires you to give your all, use your emotions, while also keeping in mind what clicks with the audience,” says Arunima Bhattacharya, Editor at Donatekart.
She believes that being ready to unlearn is one quality that will not only help understand the space better, but also make you a better writer. This kind of content can also be repetitive — you might find yourself working on similar causes and angles, but that’s where your creativity comes to play. It can be a challenge, but not one that can’t be overcome.
“It’s about keeping your copy simple. The social sector is all heart, and our writing should be too,” she adds.
At Donatekart, we’re constantly striving to curate the most relevant and engaging content just for you. If you loved reading this, then digital marketing in the social sector will grab your attention too.
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