The world of social media is a fascinating one. It comprises a mixed bag of content, people and conversations. Today, social media goes beyond influencer culture, and sharing photos and memories – it has evolved into something much bigger. Most businesses rely heavily on their social presence to increase their audience and customer base and also establish their brand identity. The social sector is not far behind.
Social media has proven to be a great avenue for NGOs across India. Even those from remote areas are able to share their work and passion, and encourage people to support them on their journey. Crowdfunding platforms have even seen success in raising funds for NGOs with a mere social media post. So many campaigns have gone viral and have been shared by several celebrities, activists and influencers alike.
A Unifying Factor
Regardless of how polarised the opinions about social media are, we can’t run away from the fact that it has truly managed to help countless NGOs across the country. At Donatekart, we’ve seen the impact social media posts have had, especially during crises.
The pandemic, though devastating, is a great example of everyone coming together to fight for a common cause and that was reflected in the kind of support Covid campaigns got on social media. NGOs distributing food, medical equipment, PPE kits etc saw tremendous support and even raised lakhs on Instagram. The recent outbreak of Lumpy Skin Disease among cattle in India needed urgent action, and once again, social media came to the rescue. We were able to raise nearly 14 lakhs through social media. This in turn helped countless cattle across India get the medicines they need to fight/prevent this disease.
Providing NGOs With The Right Support
Social media can do wonders, but only if you know how to use it. There are countless NGOs in India that, due to various barriers, have not been able to truly leverage the platform. Whether it’s a lack of access to resources and a stable internet connection or even people to manage the social media pages, this comes in the way of their ability to reach out to more donors or supporters.
At Donatekart, we provide these NGOs with the right kind of support for them to be able to raise funds through their own network. This includes knowledge about the right times to post on social media, and the current trends among others. Various cross-functional teams have come together to give our partner NGOs the ability to make the right kind of posts, curate the right kind of content and share relevant information.
Today, using social media to spread awareness, raise funds and even share your work is the way to go.
