Giving back to the community is always a good feeling. From simple gestures to donating to charities, we always feel happy and vital. Scientific research also shows that donation and similar altruistic actions not only help in the release of endorphins and make us ‘happy-high’ but it also, among other things, helps us make deeper connections and evokes feelings of gratitude.
The same goes for corporates too. They’re no longer just concerned about profits but also about the people and the environment.
Always looking to maximize our impact and create a better world for everyone, Donatekart leaped at the opportunity to join hands with Neeman’s, a brand that makes shoes out of waste plastic bottles and environmentally friendly fibers. to plant trees following the launch of their brand new Tree Sneakers. This will help protect the environment around us – after all, we have just one Earth!
For every pair of sneakers, you buy from Neeman’s – we will plant a tree
How cool is that?
We meant it when we said that we are committed to making a difference. And so is Neeman’s. An ardent supporter of innovation created the Tree Sneaker with TENCEL™ Lyocell fibers sourced from sustainably grown trees. The ever-so-comfortable pair of shoes not only save our earth from global warming but also gives the warmest hugs to your feet.
“We have always been in favour of the tangible difference that one can make as a company. After months of planning, brainstorming, research, hard work, and our promise to keep delivering comfort for your feet and care for the planet we have now arrived at this moment. We have high hopes for this project and hope to make a real change,” – Taran Chhabra, CEO, Neeman’s Shoes.
Donatekart, on behalf of Neeman’s, will lead the plantation with our NGO partner Krushi Vikas. It is a six-month plantation effort in which plants will be planted and cared for until they become self-sustaining. This project will be benefiting our environment & biodiversity. Krushi Vikas has identified a few districts of the Vidarbha region of Maharashtra, India like Akola, Buldhana, Wardha, and Washim.
“As has been pointed out by our friends at Krushi Vikas, not only are these areas severely drought-prone but they’re expected to bring a much-needed variation from the mono-cropping in these areas. The fruit trees that will be planted will add to the income of the farmers who are covered in insurmountable debts,” – Nitisha Yadav, Head – Brand Partnership.
As more and more people purchase the Tree sneakers from Neeman’s, the plan is to extend the project to other parts of the country in need of plantation drives.
This is only the beginning
Is this something that piques your interest? Then we are here to tell you that this is just the beginning of a series of similar projects.
Donatekart wishes to help brands become socially conscious through what we are calling the ‘Purchase Linked Impact’. In simpler words, every time a customer buys from the brand, they will be making a social impact. Not only will customers have a sense of impact but brands, too, will be able to build a deeper connection with their customers. If you know of any brands that will be happy to partner with us, feel free to reach out to us at partnerships@donatekart.com
At Donatekart, we’re constantly striving to curate the most relevant and engaging content just for you. If you loved reading this, then impact of crowdfunding on India’s fight for independence will grab your attention too.
