Online crowdfunding platforms have become a powerful tool for helping those in need by raising support in times of crisis. However, many still retain their skepticism about the effectiveness and transparency of campaigns which deters them from donating. It is essential to understand that successful campaigns with thousands of supporters are built on transparency and trust. The crowdfunding platforms ensure that the causes they support are legitimate and show credible proof to the donors. Here is how they ensure transparency:
Verifying NGOs/beneficiaries through paperwork
Specific causes that NGOs are trying to raise support for will need to go through an extensive selection process before being listed on the crowdfunding platforms. The selection process happens based on objective criteria such that no one can influence the selection. A range of things such as all the paperwork, the legal status of the NGO, applicable rules and laws, beneficiary profiles, and more are verified before selection.
Customer support teams who are constantly available for queries
While the campaign page may have all the information needed, donors would still have specific queries. Customer support teams are available to resolve all their queries throughout the duration of the campaign. Customer support teams are also an added line of confidence for donors beyond the verification and certification.
Campaign managers who are in constant touch with NGOs/beneficiaries
Managers in charge of the campaigns are in constant touch with the beneficiaries. They offer support during glitches and delays and ensure a regular update from their end regarding details such as the number of people benefited and quotas fulfilled.
Written content and videos
There can be no campaign without the associated pictures, video, or other content related to it. The crowdfunding sites create compelling content behind the campaign that gives donors all the information they need to make up their minds. The video and pictures are almost always sent by the beneficiary and are authenticated by the crowdfunding platform during the verification stage.
Regular updates for the campaigns you have donated to
Like everybody else who has donated to the cause, you would want to know if your donations made it to the beneficiary. Campaign managers receive regular updates on the status of the operation on the ground. This information is relayed to donors like you through email or Social media updates. Alternatively, the website also posts regular updates on the progress.
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